Churston Deckle

Shown above, the striking design on the cover of a folder containing an old set of writing paper and envelopes. I would say the image and its colour-scheme suggest a ’70s origin. The paper within is an orangey shade given the name ‘peach bloom’. Below are the contents of the folder when opened out, with one of the envelopes' flaps folded back to display part of the bold design in its lining, one which echoes the cover image.

The sheets of paper are watermarked Churston Deckle, this being one of the many product-lines sold by John Dickinson & Co. Ltd (previously: 1, 2). Those words don’t appear on the outer packaging, however, which merely describes the contents as “distinctive deckle-edged writing paper”. I wonder if the brand may have had old-fashioned associations by that time, and perhaps this set was an attempt to appeal to a groovier, younger public?